Privacy Policy

This Privacy Policy describes how Bennett Material Handling ("we," "us," or "our") collects, uses, discloses, and protects personal information when you visit our website (bmhmn.com), interact with our advertising on Google and LinkedIn, submit lead generation forms, or otherwise contact us about our material handling equipment and services.

We encourage you to read this policy carefully. Where required by law, we obtain your consent before using non-essential cookies and certain advertising technologies. You may manage your preferences at any time using our Cookie Settings tool.

Information We Collect

We may collect the following categories of information:

• Personal Information: Name, email address, phone number, company name, job title, mailing address, and other details you provide through our website contact forms, quote requests, phone calls, or emails.
• Lead Form Information: Information submitted through Google Ads Lead Forms and LinkedIn Lead Gen Forms, which may include contact details, company information, and responses to campaign-specific questions.
• Equipment & Business Information: Details about your forklift, rental, parts, or service needs, including equipment type, capacity, fuel type, rental duration, and project requirements.
• Website Usage Information: Pages viewed, links clicked, time on site, referring/exit pages, browser type, device type, operating system, general location derived from IP address, and similar analytics data.
• Advertising & Identifier Data: Cookie identifiers, advertising IDs, conversion data, remarketing tags, and audience-segmentation data collected through Google, LinkedIn, and related advertising technologies when you have provided consent.
• Business Visitor Identification Data: Company-level identification data (such as inferred company name and business contact attributes) collected through ZoomInfo when you have provided marketing consent.
• Communications: Records of your communications with us, including emails and call notes.

How We Use Your Information

We use personal information for the following purposes:

• Responding to inquiries, quote requests, and service needs
• Providing information about forklifts, rentals, parts, and repairs
• Processing lead form submissions from Google Ads and LinkedIn campaigns
• Operating, maintaining, and improving our website and customer experience
• Measuring website traffic and campaign performance through analytics
• Delivering personalized advertising, remarketing, and audience matching
• Identifying business visitors to support B2B sales and marketing efforts
• Communicating with you about services, promotions, and company updates (where permitted)
• Complying with legal obligations and protecting our rights

Advertising, Remarketing & Audience Matching

With your consent, we use advertising technologies to reach current and prospective customers, including:

• Personalized Advertising & Remarketing: We use Google Ads and LinkedIn advertising to show relevant ads to people who have visited our website or interacted with our content. These platforms may use cookies and similar technologies to display ads across their networks.
• Google Signals: When enabled in Google Analytics, Google Signals helps us understand how signed-in Google users interact with our website across devices. This may include aggregated demographics and interest reporting.
• Google Customer Match: We may upload customer contact information (such as email addresses) to Google Ads to create matched audiences for advertising and to exclude existing customers from certain campaigns. Google hashes this data before matching.
• LinkedIn Insight Tag: A tracking tag on our website that helps us measure LinkedIn ad performance, track conversions, and build website retargeting audiences.
• LinkedIn Matched Audiences: We may upload customer contact lists to LinkedIn to target or suppress ads for specific business audiences.
• Lead Generation Forms: Google Ads Lead Forms and LinkedIn Lead Gen Forms allow you to submit information directly within an ad. We receive and use that information to follow up on your request.

We do not sell your personal information. Advertising partners process data according to their own privacy policies and settings you may control directly with those platforms.

Third-Party Services

We use the following categories of third-party services that may collect or process personal information on our behalf:

• Google Analytics (GA4): Website analytics and measurement. Google Privacy Policy
• Google Ads: Conversion tracking, remarketing, Customer Match, and lead forms. Google Privacy Policy
• LinkedIn: Insight Tag, Matched Audiences, and Lead Gen Forms. LinkedIn Privacy Policy
• ZoomInfo: Business visitor identification. ZoomInfo Privacy Policy
• Website Hosting & Infrastructure: Providers that host and deliver our website.

We may also share information with equipment manufacturers, financing partners, or service vendors when needed to fulfill your request and where permitted by law or with your consent.

Information Sharing and Disclosure

We may share personal information in these circumstances:

• Advertising & Analytics Partners: Including Google, LinkedIn, and ZoomInfo, as described above and subject to your cookie preferences.
• Service Providers: Vendors that help us operate our website, process leads, or perform marketing services.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Protection of Rights: To protect the safety, rights, or property of Bennett, our customers, or others.

Cookies & Tracking Technologies

We use cookies, pixels, tags, local storage, and similar technologies to operate our website, remember your preferences, measure performance, and support advertising.

• Essential: Required to store your cookie consent choices.
• Analytics: Help us understand how visitors use our site (e.g., Google Analytics).
• Marketing: Used for advertising, remarketing, conversion tracking, audience matching, and business visitor identification (e.g., Google Ads, LinkedIn Insight Tag, ZoomInfo).

When you first visit our site, you may Accept All, Reject Non-Essential, or Manage Preferences by category. Non-essential technologies are not activated unless you consent. You can update your choices at any time via Cookie Settings in the site footer.

You can also control certain advertising cookies through these platform tools:

• Google Ads Settings
• LinkedIn Ad Preferences
• Your browser settings to block or delete cookies

Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Lead form data and customer lists used for audience matching are retained according to our internal business needs and advertising platform requirements.

Your Rights & Choices

Depending on where you live, you may have rights regarding your personal information, including:

• Accessing and receiving a copy of your personal information
• Correcting inaccurate or incomplete information
• Requesting deletion of your personal information
• Restricting or objecting to certain processing activities
• Withdrawing consent for cookies and marketing communications
• Opting out of targeted advertising where applicable under state privacy laws

How to exercise your rights:

• Cookie & tracking preferences: Use Cookie Settings on our website.
• Marketing opt-out: Email info@bmhmn.com with the subject line "Privacy Request" or call (952) 933-5544.
• Lead form data: Contact us to access or delete information submitted through Google or LinkedIn lead forms.

We will respond to verified requests within the timeframes required by applicable law. We may need to verify your identity before fulfilling certain requests.

Children's Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 18 years of age.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Material changes may require renewed consent for affected tracking technologies.